CAMPERLIFE @ STRATFORD
15-16 JUNE 2024
THE FOLLOWING INFORMATION IS SOLELY FOR EXHIBITORS TRADING AT THE EVENT:-
24h SECURITY/MEDICAL EMERGENCY NUMBER: 0800 112 3020
WHY TRADE AT THE EVENT ?
Quality not quantity! We feel that it's useless having 30,000 visitors if they’re the wrong type of person. Maybe less in number, but far better to have 12,000 to 15,000 'outdoor-type people' - buyers who know what they’re looking for, PLUS importantly, have spending power!
For the record, feedback from traders at our shows tells us they do very well in terms of sales, not always at the event itself, but definitely in the days/weeks that follow - that's precisely why companies consistently return year after year. It's a known fact that some events attract 'tyre kickers'; not at ours, the opposite is true! Our visitors tend to be affluent, something which always helps!!! Hailing from all four points of the compass, they not only attend just for a party (nothing wrong with that of course), but with the intention of buying accessories for their vehicle, kitting one out, or seeking knowledge about world travel.
There are plenty of camping or vanlife shows in the UK which are little more than music festivals, but our event is based around the trade itself ... the most important element of the entire show. In fact, this is very reason our trade stand prices are so low, to attract a diverse array of companies who would never normally attend a conventional camping/motorhome/campervan show. In a nutshell ... we are unique, there simply isn't another show of its type in the UK, something of which we are very proud!
Ample information follows, but if you would like to know more (e.g. pitch availability), please contact myself Tom McGuigan at 4x4trading@talk21.com stating your company name, website address, and type of goods/services you provide. We will get back to you ASAP.
TRADE STAND PRICES
Pitch fees are very simple to calculate. They are £6.00 per square metre. Standard pitch depths are either 6m, 9m, 12m. Widths (frontage) start at 3m wide, width is unlimited.
Should you require a non-standard pitch depth (i.e. over 12m deep) then please email us for a specialist quote.
In addition, realising that some traders such as tent suppliers need more space than the average trader, we have introduced a SLIDING SCALE OF TRADE DISCOUNTS FOR LARGER PITCHES.
... scroll down to OUTDOOR TRADE - PRICES to see a full list of pitch sizes & costs.
INDOOR/OUTDOOR TRADE STANDS -
GENERAL INFORMATION
INDOOR and OUTDOOR TRADE PITCHES are available.
Unless specified, all OUTDOOR TRADE PITCHES will be on grass.
There are however a limited number of OUTDOOR TRADE PITCHES on tarmac. Located directly in front of the grandstands (where the INDOOR TRADE PITCHES are housed), once these are sold out the remaining pitches will be on grass.
Traders can specify the exact width of OUTDOOR TRADE PITCHES without limit. Depths are standardized at 6m, 9m and 12m.
Marquee guy ropes, displays, vans or trailers must be included in the total pitch size. Boundaries must be strictly adhered to. Additional vehicles and/or trailers may be parked in the Exhibitor's Car Park free of charge.
Unless by prior arrangement, OUTDOOR TRADE PITCHES can no longer be reserved in advance. This is solely due to the pandemic, because at every show we've run since lockdown restrictions were lifted, large gaps would appear in trade lanes due to companies unable to attend due to staff being 'pinged' at the eleventh hour - gaps next to them are something traders hate. Nowadays at every event we organise, upon arrival at the venue trade pitches will be allocated on a ‘first come, first served’ basis. Similar to the system they employ at boot sales, the first trader to arrive will be positioned at the start of the row nearest the hub of the event (this being the Food Court/Toilet block) in their particular 6m, 9m or 12m lane, with no advantage whatsoever whichever depth stand is booked. The next trader will slot in alongside, and so on for each subsequent arrival. The result of which will be no gaps between trade stands should a company not attend due to illness or whatever.
Unless arranged with the organisers in advance, no cars (saloons/hatchbacks) are allowed on outdoor pitches as they spoil photographs and video footage. Cars can be parked in the Exhibitor's Car Park free of charge.
Traders on OUTDOOR TRADE PITCHES may camp overnight within the confines of their trade stands or in the campsite.
All OUTDOOR TRADE PITCHES will be located in just one massive trade area which operates 10:00 - 17:00 Saturday, 10:00 - 16:00 Sunday, with no designation between 2WD or 4WD traders; basically they all mixed in together. The only exception are traders who specify they wish to be located in the Night Market.
NIGHT MARKET [OUTDOOR TRADE PITCHES on grass]: Traders in the NIGHT MARKET must remain open until 11pm Friday and Saturday evenings. In addition, trading times are daytime opening hours Saturday and Sunday. Apart from prohibited items, there are no restrictions on the goods sold or the services provided. Pitches from 3m x 6m upwards.
FOOD HALL: Designed specifically for traders of 'cold foods' only, these 2m x 2m pitches from only £75.00 are ideal for companies selling foodstuffs such as ... cheese, chutney, jam, marmalade, chilli, fresh meat, sausage rolls, pies, pasties, jerky, bread, cakes, patisseries and all type of delicatessen foods.
It is not possible to sell ‘hot foods’ in the Food Hall as this will clash with outdoor caterers.
As the Food Hall is located adjacent to the Food Court, opening hours can be extended - Fri 6pm-11pm, Sat 10am-11pm, Sun 10am-4pm.
FOOD COURT [OUTDOOR CATERING PITCHES on grass]: Hot & cold food caterers. Pitches from 3m x 3m upwards.
FOOD COURT [OUTDOOR TRADE PITCHES on grass]: Cold food traders (e.g. sellers of cheese, chilli, preserves, etc.) Pitches from 3m x 3m upwards.
INDOOR TRADE PITCHES: Located within the main grandstand and adjacent semi-permanent white marquee, it is not possible for traders to camp on their stands as these indoor areas are locked overnight. However, the campsite is available free of charge. Due to width restrictions, only motorcycles and off-road/camping trailers can be accommodated on INDOOR TRADE PITCHES [ground floor only - please enquire about width of doors in the case of trailers].
VAT is applicable at 20%. Invoices are issued upon request.
INDOOR/OUTDOOR TRADE STANDS -
IMPORTANT ADDITIONAL INFORMATION
NOTE: Traders are not allowed to break down their stands before the specified show times - Saturday 10:00-17:00, Sunday 10:00-16:00
This is especially relevant on Sunday. The event specifically closes an hour earlier at 16:00 hrs to allow traders to leave at a reasonable hour. 4pm is a sensible time on Sunday, please respect this timing rule.
Be aware that …
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Day Visitors deserve to get their money’s worth by viewing all the Trade Stands during the published times.
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Breaking down Trade Stands early has a knock-on effect, meaning that fellow traders who want to stay until the end have no choice but to also pack up early - thus reducing their trading time.
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Day Visitors that see displays being dismantled before the end will automatically head for their cars and go home early!
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The Organisers retain the right to override this rule should the showground become deserted before 16:00 hrs on Sunday (i.e. due to inclement weather), in which case an announcement will be made to “break down the stands early”.
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Besides all the above, Health & Safety requirements stipulate that "walkways do not become roads" until the show closes at the specified hour each day - plus your/our public liability insurance will be invalid should an accident occur.
Traders ignoring this basic rule will not be invited back to CAMPERLIFE@STRATFORD the following year. To date three traders at our events have been banned for leaving too early ... you have been warned!
SLIDING SCALE OF OUTDOOR TRADE STAND DISCOUNTS
- The more space booked, the greater the discount.
Regular Outdoor Trade Area pitches (Sat 10am-5pm, Sun 10am-4pm):-
3m (w) x 6m (d) = 18 sqm @ £6.00 psqm = £ 108.00 (includes 1 staff pass) the smallest size pitch available in the Regular Trade Area.
4m (w) x 6m (d) = 24 sqm @ £6.00 psqm = £ 144.00 (includes 1 staff pass)
5m (w) x 6m (d) = 30 sqm @ £6.00 psqm = £ 180.00 (includes 1 staff pass)
6m (w) x 6m (d) = 36 sqm @ £6.00 psqm = £ 216.00 (includes 2 staff passes)
7m (w) x 6m (d) = 42 sqm @ £6.00 psqm = £ 252.00 (includes 2 staff passes)
8m (w) x 6m (d) = 48 sqm @ £6.00 psqm = £ 288.00 (includes 2 staff passes)
9m (w) x 6m (d) = 54 sqm @ £6.00 psqm = £ 324.00 (includes 2 staff passes)
10m (w) x 6m (d) = 60 sqm @ £6.00 psqm = £ 360.00 (includes 3 staff passes)
11m (w) x 6m (d) = 66 sqm @ £6.00 psqm = £ 396.00 (includes 3 staff passes)
12m (w) x 6m (d) = 72 sqm @ £6.00 psqm = £ 432.00 (includes 4 staff passes)
13m (w) x 6m (d) = 78 sqm @ £6.00 psqm = £ 468.00 (includes 4 staff passes)
14m (w) x 6m (d) = 84 sqm @ £6.00 psqm = £ 504.00 (includes 4 staff passes)
15m (w) x 6m (d) = 90 sqm @ £6.00 psqm = £ 540.00 (includes 5 staff passes)
etc.
Thereafter, companies requiring more area in the Regular Trade Area receive a 5% 'sliding scale' discount:-
6m (w) x 9m (d) = 54 sqm @ £6.00 psqm = £ 324.00 minus 5% = £ 307.80 (includes 3 staff passes)
7m (w) x 9m (d) = 63 sqm @ £6.00 psqm = £ 378.00 minus 5% = £ 359.10 (includes 3 staff passes)
8m (w) x 9m (d) = 72 sqm @ £6.00 psqm = £ 432.00 minus 5% = £ 410.40 (includes 4 staff passes)
9m (w) x 9m (d) = 81 sqm @ £6.00 psqm = £ 486.00 minus 5% = £ 461.70 (includes 4 staff passes)
10m (w) x 9m (d) = 90 sqm @ £6.00 psqm = £ 540.00 minus 5% = £ 513.00 (includes 5 staff passes)
11m (w) x 9m (d) = 99 sqm @ £6.00 psqm = £ 594.00 minus 5% = £ 564.30 (includes 5 staff passes)
12m (w) x 9m (d) = 108 sqm @ £6.00 psqm = £ 648.00 minus 5% = £ 615.60 (includes 5 staff passes)
13m (w) x 9m (d) = 117 sqm @ £6.00 psqm = £ 702.00 minus 5% = £ 666.90 (includes 6 staff passes)
14m (w) x 9m (d) = 126 sqm @ £6.00 psqm = £ 756.00 minus 5% = £ 718.20 (includes 6 staff passes)
15m (w) x 9m (d) = 135 sqm @ £6.00 psqm = £ 810.00 minus 5% = £ 769.50 (includes 6 staff passes)
etc.
Thereafter, companies requiring more area in the Regular Trade Area receive a 7.5% 'sliding scale' discount:-
9m (w) x 12m (d) = 108 sqm @ £6.00 psqm = £ 648.00 minus 7.5% = £599.40 (includes 5 staff passes)
10m (w) x 12m (d) = 120 sqm @ £6.00 psqm = £ 720.00 minus 7.5% = £666.00 (includes 6 staff passes)
11m (w) x 12m (d) = 132 sqm @ £6.00 psqm = £ 792.00 minus 7.5% = £732.60 (includes 6 staff passes)
12m (w) x 12m (d) = 144 sqm @ £6.00 psqm = £ 864.00 minus 7.5% = £799.20 (includes 7 staff passes)
13m (w) x 12m (d) = 156 sqm @ £6.00 psqm = £ 936.00 minus 7.5% = £865.80 (includes 7 staff passes)
14m (w) x 12m (d) = 168 sqm @ £6.00 psqm = £ 1,008.00 minus 7.5% = £932.40 (includes 7 staff passes)
15m (w) x 12m (d) = 180 sqm @ £600 psqm = £ 1,080.00 minus 7.5% = £999.00 (includes 8 staff passes)
16m (w) x 12m (d) = 192 sqm @ £6.00 psqm = £ 1,152.00 minus 7.5% = £1,065.60 (includes 8 staff passes)
17m (w) x 12m (d) = 204 sqm @ £6.00 psqm = £1,224.00 minus 7.5% = £1,132.20 (includes 8 staff passes)
18m (w) x 12m (d) = 216 sqm @ £6.00 psqm = £1,296.00 minus 7.5% = £1,198.80 (includes 9 staff passes)
etc.
Thereafter, companies requiring more area in the Regular Trade Area receive a 10% 'sliding scale' discount:-
12m (w) x 15m (d) = 180 sqm @ £6.00 psqm = £ 1,080.00 minus 10% = £ 972.00 (includes 8 staff passes)
13m (w) x 15m (d) = 195 sqm @ £6.00 psqm = £ 1,170.00 minus 10% = £1,053.00 (includes 8 staff passes)
14m (w) x 15m (d) = 210 sqm @ £6.00 psqm = £1,260.00 minus 10% = £1,134.00 (includes 8 staff passes)
15m (w) x 15m (d) = 225 sqm @ £6.00 psqm = £1,350.00 minus 10% = £1,215.00 (includes 9 staff passes)
16m (w) x 15m (d) = 240 sqm @ £6.00 psqm = £1,440.00 minus 10% = £1,296.00 (includes 9 staff passes)
17m (w) x 15m (d) = 255 sqm @ £6.00 psqm = £1,530.00 minus 10% = £1,377.00 (includes 9 staff passes)
18m (w) x 15m (d) = 270 sqm @ £6.00 psqm = £1,620.00 minus 10% = £1,458.00 (includes 10 staff passes)
etc.
Thereafter, companies requiring more area in the Regular Trade Area receive a 12.5% 'sliding scale' discount:-
12 m (w) x 18m (d) = 216 sqm @ £6.00 psqm = £1,296.00 minus 12.5% = £1,134.00 (includes 8 staff passes)
13 m (w) x 18m (d) = 234 sqm @ £6.00 psqm = £1,404.00 minus 12.5% = £1,228.50 (includes 9 staff passes)
14 m (w) x 18m (d) = 252 sqm @ £6.00 psqm = £1,512.00 minus 12.5% = £1,323.00 (includes 9 staff passes)
15 m (w) x 18m (d) = 270 sqm @ £6.00 psqm = £1,620.00 minus 12.5% = £1,417.50 (includes 10 staff passes)
16 m (w) x 18m (d) = 288 sqm @ £6.00 psqm = £1,728.00 minus 12.5% = £1,512.00 (includes 10 staff passes)
17 m (w) x 18m (d) = 306 sqm @ £6.00 psqm = £1,836.00 minus 12.5% = £1,606.50 (includes 10 staff passes)
18 m (w) x 18m (d) = 324 sqm @ £6.00 psqm = £1,944.00 minus 12.5% = £1,701.00 (includes 11 staff passes)
etc.
Thereafter, companies requiring more area in the Regular Trade Area receive a 15% 'sliding scale' discount:-
12 m (w) x 21 m (d) = 252 sqm @ £6.00 psqm = £1,512.00 minus 15% = £1,285.20 (includes 9 staff passes)
etc.
Thereafter, companies requiring more area in the Regular Trade Area receive a 17.5% 'sliding scale' discount:-
12 m (w) x 24 m (d) = 288 sqm @ £6.00 psqm = £1,728.00 minus 17.5% = £1,425.60.00 (includes 10 staff passes)
etc.
Thereafter, companies requiring more area in the Regular Trade Area receive a 20% 'sliding scale' discount:-
12 m (w) x 27 m (d) = 324 sqm @ £6.00 psqm = £1,944.00 minus 20% = £1,555.20 (includes 11 staff passes)
etc.
Thereafter, companies requiring more area in the Regular Trade Area receive a 22.5% 'sliding scale' discount:-
12 m (w) x 30 m (d) = 360 sqm @ £6.00 psqm = £2,160.00 minus 22.5% = £1,674.00 (includes 12 staff passes)
etc.
Thereafter, companies requiring more area in the Regular Trade Area receive a 25% 'sliding scale' discount:-
12 m (w) x 33 m (d) = 396 sqm @ £6.00 psqm = £2,376.00 minus 25% = £1,782.00 (includes 13 staff passes)
etc.
Thereafter, companies requiring more area in the Regular Trade Area receive a 27.5% 'sliding scale' discount:-
12 m (w) x 39 m (d) = 468 sqm @ £6.00 psqm = £2,808.00 minus 27.5% = £2,035.80 (includes 14 staff passes)
etc.
Thereafter, companies requiring more area in the Regular Trade Area receive a 30% 'sliding scale' discount:-
12 m (w) x 42 m (d) = 504 sqm @ £6.00 psqm = £3,024.00 minus 30% = £2,116.80 (includes 15 staff passes)
etc.
Thereafter, companies requiring more area in the Regular Trade Area receive a 32.5% 'sliding scale' discount:-
12 m (w) x 45 m (d) = 540 sqm @ £6.00 psqm = £3,240.00 minus 32.5% = £2,187.00 (includes 16 staff passes)
etc.
Thereafter, companies requiring more area in the Regular Trade Area receive a 35% 'sliding scale' discount:-
12 m (w) x 47 m (d) = 564 sqm @ £6.00 psqm = £3,384.00 minus 35% = £2,199.60.00 (includes 17 staff passes)
etc.
Thereafter, companies requiring more area in the Regular Trade Area receive a 37.5% 'sliding scale' discount:-
12 m (w) x 50 m (d) = 600 sqm @ £6.00 psqm = £3,600.00 minus 37.5% = £2,250.00 (includes 18 staff passes)
etc.
Thereafter, companies requiring more area in the Regular Trade Area receive a 40% 'sliding scale' discount:-
12 m (w) x 53 m (d) = 636 sqm @ £6.00 psqm = £3,816.00 minus 40% = £2,289.60.00 (includes 19 staff passes)
etc.
NOTE: Make certain you have booked enough space. Due to neighbour’s pitches directly alongside or to the rear, it will be impossible to extend width or depth upon arrival.
Outdoor electric supply (limited number of pitches, please enquire): £150 for the weekend.
INDOOR TRADE STAND - PRICES
Providing excellent value for money, they are located in the Paddock Pavillion, a disabled-friendly semi-permanent marquee within the racecourse's prestigious grandstands complex. At just £30 per square metre, our indoor trade stands are amongst the most competitively priced of any indoor 4x4/Land Rover/overland/motorhome/campervan show in the UK.
An Indoor Trade Plan is available upon request via 4x4trading@talk21.com. In conjunction with these plans, simply choose your pitch and reply via e-mail to Tom McGuigan, we will reply to confirm availability.
J1 3.0 x 3.0 = 9 sqm Reserved
J2 12.0 x 3.0 = 36 sqm Reserved
J3 3.0 x 3.0 = 9 sqm £270.00
J4 2.0 x 3.0 = 6 sqm Pending
J5 3.0 x 3.0 = 9 sqm Reserved
J6 7.0 x 7.0 = 49 sqm £1470.00
Indoor electric supply: £100 for the weekend.
FOOD HALL (INDOOR) - PRICES
Designed specifically for traders of 'cold foods' only, these 2m x 2m pitches are ideal for companies selling foodstuffs such as ... cheese, chutney, jam, marmalade, chilli, fresh meat, sausage rolls, pies, pasties, jerky, bread, cakes, patisseries and all type of delicatessen foods.
It is not possible to sell ‘hot foods’ in the Food Hall as this will clash with outdoor caterers.
Night Market Indoor pitches (Opening hours: Fri 6pm-11pm, Sat 10am-11pm, Sun 10am-4pm. Set up from 13:00 Thurs 13th June):-
2m x 2m (cold foodstuffs) @ £75.00 (includes 1 staff pass)
2m x 2m (unopened alcoholic spirits sold by the bottle, tasters okay) @ £100.00 (includes 1 staff pass)
Indoor electric supply: £100 for the weekend.
TIMINGS FOR CAMPERLIFE@STRATFORD.
Thursday 13th June 2024 (pre-event)
Trade/camping gate 13:00 – 19:00 (after which a holding area operates until the following morning)
Access to indoor trade stands within grandstands complex ceases at 19:00
Friday 14th June 2024 (pre-event)
Grandstands complex opens at 09:00
Trade/camping gate opens 09:00 – 19:00 (after which a holding area operates until the following morning)
Access to indoor trade stands within grandstands complex ceases at 21:00
Saturday 15th June 2024 (show day)
Grandstands complex opens at 08:00
Main gate reopens at 08:00 for trade only. Show opening hours for day visitors 10:00 – 17:00
(vehicle movement is strictly forbidden on walkways between 10:00 and 17:00 on Saturday)
Sunday 16th June 2024 (show day)
Grandstands complex opens at 07:00
Main gate reopens at 08:00 for trade only. Show opening hours for day visitors 10:00 – 16:00
(vehicle movement is strictly forbidden on walkways between 10:00 and 16:00 on Sunday)
Monday 17th June 2024 (post-event)
Departure by 16:00
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